On the evening of the Sunday before last, (5th September) I turned on my computer, and there was no Internet. My router physically would not talk to the world wide web. After a lot of fiddling with wires it still didn’t work, so I had to do something else.
The next morning it was working again, now most people would probably just accept that, but it got me thinking… I felt rather let down by the world wide web, and in a weird sort of way alone.
I know its silly, but do you think that part of our lives now depends, or is even on the Internet? If you were never able to access the Internet again via computer, phone, games console or any other device, would you feel like a small part of you (i.e. your online reputation) had died?
That’s what I sort of felt like on Sunday night. I was 99% confident that the Internet would return with my online self within a short space of time, but it did sort of feel like a part of my profile (not just my Internet one) was sort of inaccessible.
Branding is everything in business is it not? Well in the physical world branding is to people as well. Say a celebrities name and many people will be able to tell you what they do for a living, what they look like etc. This is sort of like human branding. When X sleeps with Y and then the media finds out their reputation hits the floor and their ‘brand’ is weakened.
This is very similar on the Internet, you build yourself your own online brand which is associated with you. I have the Christopher Roberts brand, meaning wherever you find my name you can be assured that you will get quality and unbiased content. That brand stays with you when commenting on other sites and when social networking.
So what happens when the online you is still there, but not doing anything, and the offline you is there, but can’t access the online you? Okay, it sounds a little complicated, but have you ever really given it some real thought?
I can conclude with one thing that I know for sure, the Internet is big, massive, impossible big. Its beautiful, evil and a little bit strange. The picture seems to sum this up.
For good or for worse, the Internet effects out lives in a massive way.
Ask yourself this, are you better off because of it?